In the case of brainstorming concepts for brand spanking new content material, it may be straightforward to give attention to the “earlier than.”
For those who’re beginning out with one thing like a prolonged analysis report, chock-full of info and statistics, you’re more likely to push the venture away. It's, in any case, a sophisticated job.
How will you compact volumes of knowledge right into a dynamic content material piece that your viewers will discover each precious and interesting? Or, how will you create a brand new piece that may remodel facets of your present content material that aren’t fairly the best match or format in your shopper?
We love an excellent makeover story (learn: the handfuls of film sequences that happen in salons), and this idea rings simply as true in relation to the content material we create. Concepts, of their rawest kind, are messy; they've crossed-out, imaginary constructions and doodles that don’t make as a lot sense after we go away the whiteboard or pocket book web page.
After we take these concepts, or an present piece of content material that wants rethinking, and switch them into one thing charming and efficient? That’s after we know our artistic brainstorming was a hit.
Let’s check out a couple of examples, created with the assistance of ScribbleLive services and products, that concerned a powerful development from ideation to an interactive or visible content material expertise.
#1: Autodesk eBook
Autodesk had a have to create many visible property to assist one in every of their campaigns. To carry a few of their marketing campaign concepts to life, they partnered with ScribbleLive’s Visually community.
Working within the Visually platform, Autodesk collaborated with a venture supervisor and designer on the creation of a 3D CAD Necessities eBook. That eBook began out as an idea, progressed into a duplicate doc and several other pictures, and in the end remodeled right into a visually partaking, useful, and academic useful resource for patrons of Autodesk.
We just lately offered at ContentTECH alongside Autodesk, and will likely be becoming a member of them once more June 12 for a webinar with Search Engine Journal. Register now to get a deeper understanding of how Autodesk works with ScribbleLive Visually to maximise their content material on a big scale.
#2: Sumo Logic Infographic
That is an fascinating instance, because it began out as a presentation made by the corporate—an unlikely suspect in relation to ideating and strategizing for brand spanking new content material.
The ensuing infographic, additionally produced by Visually, fulfilled Sumo Logic’s want for an simply understandable model of that presentation. The graphics and colours are on-brand, and the content material asks questions that may have interaction the reader and encourage them to be taught extra about Sumo Logic.
A extremely precious asset for the model, this infographic is ideal to share on social media or in an e-mail marketing campaign. It’s arduous to think about that it began its life as a presentation!
#three: DHL Specific Interactive Touchdown Pages
Within the case of DHL Specific, touchdown pages had been a ache level. With areas throughout the globe, and extra touchdown pages than they may maintain monitor of, DHL wanted an answer that might make their touchdown pages extra manageable—and measurable.
To do that, they used ScribbleLive’s ion interactive content material platform, the place they may simply design interactive touchdown pages that home info and sources for his or her clients. The touchdown pages are actually extra scalable and on-brand, as they've developed a model theme for touchdown pages made in ion.
With interactivity within the combine, DHL can even use A/B testing on their touchdown pages, permitting them to achieve invaluable perception into how their clients are partaking with their touchdown pages. Enhancements could be included on the fly.
Deliver Your Concepts to Life
For those who’re caught within the brainstorming course of in your subsequent piece of content material—don’t fear. Each content material group has been proper the place you might be (most definitely on a weekly and even each day foundation). We’ve all deserted initiatives and swapped concepts, however a part of the great thing about going from ideation to an interactive or visible expertise is the magic that lies in perspective, in collaboration, and in seizing the continued potential of labor you’ve already created.
Want a lift? We’re right here to assist. Reach out to us for a demo of ScribbleLive, which incorporates the Visually community and the ion interactive platform.
Kate Mills is an Editorial Content material Strategist at ScribbleLive.