A New Software to Assist You Save and Manage Hashtags for Instagram


In the present day we’re launching Hashtag Supervisor that can assist you save and manage hashtags for Instagram. Get started with Buffer for Instagram here.


Through the years, hashtags have change into an necessary a part of any Instagram marketing strategy. By including hashtags to your content material you possibly can assist your posts to succeed in new audiences, increase engagement, and decide up new followers. 

However there’s an issue.

One factor we’ve heard from prospects time and time once more is how troublesome it may be to prepare, group and save hashtags.

Some folks have teams of hashtags saved on their cellphone prepared to repeat and paste to every put up earlier than publishing. Whereas others manually re-type hashtags each time they schedule a post. This isn’t a clean course of, and, as many individuals have advised us, it may be time consuming. 

We’ve skilled this primary hand whereas growing our own Instagram account too. So we thought it was excessive time we created a greater method to save and handle hashtags.


Create and save teams of hashtags to make use of in your Instagram posts

With Hashtag Supervisor Buffer Premium and Business customers will now have the ability to create and save teams of hashtags immediately inside the Buffer composer. 

“Since we might see that prospects had been primarily utilizing our Instagram first comment characteristic for hashtags, I needed Hashtag Supervisor to really feel like a pure extension of that have,” explains Lauren Chilcote, Senior Product Designer right here at Buffer.

The power to create teams means you possibly can have quite a few units of hashtags based mostly on completely different segments of your viewers or the target market of your posts. For instance, a sportswear and sneaker model might have teams for numerous viewers segments: 

  • Runners
  • Gymnasium fanatics
  • Sneaker followers 

Experimenting with completely different hashtag variations might be an effective way to unlock further progress in your Instagram account, and mixing up your hashtags additionally lets you persist with Instagram’s greatest practices (of not utilizing precisely the identical hashtags on each single put up). 

No matter your method, Hashtag Supervisor helps you construct a library of choices and get extra attain for each put up. To not point out now you can retire your outdated hashtag docs and notes. 

“We’re hoping to carry the burden of managing many units of hashtags from a scattered method with notes and Excel Sheets to an area that lives proper subsequent to the place you create your posts,” says Suprasanna Mishra, Product Supervisor right here at Buffer.

Schedule hashtags to seem within the first remark to maintain your put up captions tidy

Not solely does Hashtag Supervisor allow you to streamline your Instagram posting technique, it additionally permits you to preserve your captions tidy and place hashtags in your first remark. 

This can be a massively in style technique throughout Instagram: 

With Buffer Publish, now you can immediately schedule your Instagram photograph and video posts, together with hashtags within the first remark to reinforce the potential attain of all the things you publish. 

“With the discharge of Instagram first comment, we noticed that just about each remark was a gaggle of hashtags. This aligned with what we heard via analysis — that prospects had been saving teams of hashtags in notes and paperwork to repeat and paste into the composer. I used to be chomping on the bit to streamline that workflow,” says Lauren. 

“My hope is that Hashtag Supervisor will assist our prospects focus their efforts on crafting nice content material and maximize the variety of folks they attain with each put up.”

Lauren Chilcote
Senior Product Designer, Buffer

Methods to get began with Hashtag Supervisor

Hashtag Supervisor is now obtainable to all Buffer Premium and Business customers. To get began, merely open up the Buffer composer, choose your Instagram account and click on the hashtag image within the prime proper nook. Clicking on this image will open Hashtag Supervisor.

Bonus: Use Shop Grid so as to add a product web page hyperlink to your put up, and your shoppable web page will routinely replace with the most recent content material.

Creating a brand new hashtag group

You possibly can create a brand new hashtag group in just some clicks. To get began, click on the ‘Create Hashtag Group’ button:

Enter a reputation to your group and add the hashtags you’d like to incorporate. In the direction of the underside of the content material space, you’ll have the ability to see what number of hashtags you've got remaining, so that you just don’t exceed Instagram’s restrict of 30 hashtags per put up. When you’re blissful along with your hashtags, click on Save Hashtag Group.

Including a hashtag group to your first remark

Your whole created hashtag teams will seem inside Hashtag Supervisor as you open it up. So as to add a gaggle of hashtags to your first remark, hover over the group and click on Insert. 

You'll be able to insert a number of teams, however regulate the hashtag counter to be sure to don’t exceed Instagram’s restrict of 30 per put up. 

“We need to let prospects spend extra time creating and serving their useful content material and fewer time managing the processes round it.”

Suprasanna Mishra
Product Supervisor, Buffer

Coming quickly: A lighter-weight model may even be coming quickly to the Publish cellular apps enabling you to insert saved hashtag teams on cellular.


If what you are promoting is using Instagram, I’m certain you’ll be conversant in the burden of grouping related hashtags, after which pasting or re-typing them into each put up manually. With Hashtag Supervisor, you possibly can de-clutter your processes, and believe that each put up you publish to Instagram can have one of the best likelihood of breaking via. 

To get began streamlining your Instagram hashtag technique, head this way.



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