7 LinkedIn Errors That Will Make You Look Unprofessional

Your LinkedIn web page and profile is your on-line billboard. It’s your likelihood to indicate and share your private model.

That's, for those who do issues proper—not flawed.

As a result of too many individuals make too many errors in terms of self-promoting on LinkedIn.

You need to present up as your easiest on LinkedIn—probably the most ‘skilled’ of all networks. So you possibly can appear like a professional. Get employed as a professional. Possibly even discover enterprise as a professional.

Right here’s a listing of seven frequent (and not-so-common) LinkedIn errors that make residents of this social community look unprofessional.

Take into account them to keep away from getting fired earlier than getting employed.

Sure, many of those are frequent sense. And sure, many individuals nonetheless commit these LinkedIn offences.

However not you. Not anymore.

No extra hurting your credibility. No extra being unclear about your experience. No extra making it exhausting for others to attach with you.

Let’s begin from the highest, actually.

1. No header image

Why it’s a problem

You’re wasting a free opportunity to differentiate yourself.

The header/background image is the first thing people see, even if it’s the boring default image. Use this to your advantage to create interest.

What to do about it

Think about some images that could enhance the look of your profile. Also, consider adding some text to the image to ‘start your story.’ Here’s some editing tools to help.

Undecided the place to get some pictures, free of charge? Right here’s some websites I exploit typically:

How do you determine on which pictures to make use of? Vivid or darkish? Busy or calm? Testy or agreeable?

“Discover your adjectives” (and different tips for identifying your online voice and vibe).

Don’t fear about getting it good. Virtually something is best than what you get out of the field for LinkedIn.

Click on the ‘Edit’ button in your profile so as to add the brand new pic to the header part. It’s that straightforward.

2. Weak profile image

Why it’s an issue

You’re making a poor first impression.

Individuals might discover you, then depart simply as quick. Since you’re turning folks (i.e., recruiters) off with a foul picture, even worse with no picture. Are you lazy? Are you even an actual individual? These are the questions folks will ask themselves after they can’t look you within the eye. They gained’t take you significantly.

Plus, minds course of pictures 1,000’s and 1,000’s of instances sooner than textual content.

What to do about it

Take an amazing picture. Then add it as your profile image.

No must go skilled (except you need to). However do take some head-and-shoulder pictures. Decide those you want greatest. Have a good friend assist you to select. Or run a Twitter poll to get recommendation out of your followers.

No faceless define. No brand. No footage of your canine. No repurposing a photograph that features others.

Only a easy picture… together with your smiling face… in plain and clear view.

three. Weak headline

Why it’s an issue

You’re underselling your self.

You’re losing an opportunity to information the dialog, from the very begin. Or, lacking out on informing readers know how one can assist them.

(By “headline” I imply the primary sentence of your LinkedIn profile.)

The author's LinkedIn headline: "A consultant who writers—to move your readers to 'yes'"

What to do about it

Don’t restate your present job title and firm. Textual content is treasured. Don’t repeat your self. Don’t repeat your self. Don’t repeat your self.

As a substitute, describe what you’re good at. Or clarify what the reader will get from what you do. So readers will keep and scroll versus cease and depart.

In different phrases, consider your headline because the opening to your story. In 120 characters or much less.

And keep away from the hyperbola. Sensational adverbs, trite expressions, baseless claims… all boring and ineffective.

four. Weak (or no) abstract

Why it’s an issue

You’re losing a chance to ‘proceed your story’ that you simply began together with your headline.

Simply. Write. It.

It’s typically the one a part of your profile guests will learn (after your headline). Consider this part as your elevator pitch.

What to do about it

You’re extra than simply the summation of your job expertise.

As such, don’t pressure your viewers to attach your work expertise sections right into a tidy story about you. That half is on you.

Some parts to think about to your concise story:

  • Who, what, why, when, and the way
  • Core abilities (decide to the few, versus the numerous)
  • Why you do what you do
  • What large issues you clear up
  • Present any numbers

Write within the first individual, as a result of that is private. Writing in third individual sounds pompous, and never private. I imply it.

And naturally, communicate like a human, not a bot. Ditch the jargon, cliches, and baseless claims.

Keep in mind the mantra… clear over intelligent. And 7 other tips for writing clearly.

“I’m captivated with remodeling organizations into modern, people-centric, companies with a repeatable course of that delights clients.”

Oh please.

“Specialised, management, passionate, strategic, skilled, centered, energetic, artistic…”

Lose all of them.

For those who knew guests would solely learn your abstract, what would you like them to recollect about you?

The author's LinkedIn summary

5. No (or few) suggestions

Why it’s an issue

Lack of suggestions = not sufficient belief in your abilities.

You’re praising your self in your profile, I get it. And naturally, you’re biased. Similar for all of us when speaking about our favourite topic—ourselves.

However your readers need to hear from others:

  • What your superpowers are
  • Why you’re good at what you do
  • Who thinks this
  • The way you helped them
  • How they benefited
  • Their title, firm, image, and hyperlink to their profile

What to do about it


For a pair years I scheduled 30 minutes a month to put in writing a pair LinkedIn suggestions. I focused folks I labored with, for, and revered. I anticipated nothing in return. Nonetheless, I began to get recs from others.


Don’t be shy about asking for a advice. It’s okay to ask for assist.

Right here’s an instance…

Hello Jane, I need to add some credibility to my LinkedIn profile, so folks can see the advantages I ship. May you please write a advice, primarily based on our work collectively?

Right here’s some ideas to make this simpler in your mind…

  • What skills, talents, & traits greatest describe me?
  • What successes did we expertise collectively?
  • What am I good at?
  • What can I be counted on?
  • What did I do that you simply most observed?
  • What different distinguishing, refreshing, or memorable options do I possess?

Does that offer you sufficient ammo to provide me some LinkedIn love?

No? Then I need to actually suck.

Don’t quit on me but. How about…

  • What was my impression on you?
  • What was my impression on the corporate?
  • How did I modify what you do?
  • What’s one factor you get with me which you can’t get anyplace else?
  • What are 5 phrases that greatest describe me?

Thanks, Jane.

Okay, you possibly can tone it down, however you get the concept. Assist them assist you to.

What’s the worst that may occur? They could say ‘no’, or simply ignore you. Positive. Ask another person.

That being stated, be sure to get endorsements from individuals who really matter, i.e., folks in your business, or individuals who you’ve labored with earlier than. In the identical method that you simply wouldn’t use your father as a reference, you gained’t need to have endorsements from greatest associates or members of the family in your LinkedIn profile.

6. No private message to your invite

Do I actually need to checklist this error? Guess so, as a result of I get invitations like this too typically. You most likely do, too.

Why it’s an issue

You sound impersonal and supply no helpful purpose for connecting.

Why ought to somebody blindly hit the ‘settle for’ button when it seems like this…

Hello there.

You don’t know me. We by no means met. By no means labored collectively. I reside far, far-off. And unsure we've got something in frequent.

Nonetheless, why not add you (a whole stranger) to my trusted community?

You in?

What to do about it

Join with a function. State that function in your request to attach.

Just a few causes for connecting may very well be…

  • You learn and appreciated their weblog put up
  • Possibly they may use your abilities sooner or later
  • Possibly there’s a purpose to associate and do enterprise collectively
  • You realize somebody in frequent

You don’t want to put in writing a lot, in reality, don’t. Be clear and succinct together with your purpose for connecting.

7. No content material value sharing (or consuming)

I’m speaking about content material that’s curated or created. The stuff you put up to LinkedIn exterior your private profile.

Why it’s an issue

For those who don’t share something on LinkedIn you’ll go unnoticed. You’ll stay invisible.

When you don't have anything to share, there’s no purpose to be seen. And nobody will probably be impressed to attach with you (except they meet you the old school method—in individual).

What to do about it

Share content material you're feeling is effective to your community. So you possibly can keep on-top-of-mind of your viewers. So that you could be seen as an knowledgeable in your area.

Do you learn articles about your business, craft, or pursuits? Certain you do. Why not share them?

It’s straightforward. First…

Create an Instapaper account to avoid wasting the put up in your browser window, in seconds.
Create a Hootsuite account to schedule these posts throughout the week

In the course of the week…

Once you learn one thing attention-grabbing and value sharing, click on the Instapaper bookmarklet to avoid wasting the put up in your Instapaper checklist

Each Monday morning for 15 minutes…

Open your Instapaper web page
For every saved article, use Hootsuite to schedule the put up throughout the week

That’s it. Right here’s a complete guide for curating great content.

Whether or not advertising and marketing your corporation or your self, you’ve received a model. Be seen as a model that provides helpful data, suggestions, and recommendation to your LinkedIn community.

Join with coworkers and different professionals on LinkedIn—in probably the most skilled method—utilizing Hootsuite to schedule your content material upfront. Strive it free at the moment.

Get Started

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