Fb is the most important of all of the social networks, by far, based mostly on nearly each measure. But it surely’s a always evolving platform based mostly on algorithm adjustments, new instruments, and shifting demographics. Efficient Fb advertising and marketing requires an understanding of the newest Fb statistics and the way they apply to your social advertising and marketing technique.
Right here, we dive in deep to discover the Fb stats that can matter to entrepreneurs in 2020.
Desk of contents
Bonus: Download a free guide that teaches you how to turn Facebook traffic into sales in four simple steps using Hootsuite.
General Facebook stats
1. Facebook has 2.41 billion monthly active users
That’s a rise of 8percentyear-over-year from 2018. If there’s one stat that proves the significance of incorporating Fb into your advertising and marketing technique, that is it. There’s merely no different platform that provides this type of attain.
2. Fb is the world’s third-most visited website
It’s outranked solely by Google and YouTube. When folks spend time on-line, there’s likelihood they’re spending it on Fb. It’s additionally the highest Google search question.
three. Fb is the fifth-most downloaded free app within the App Retailer
And Fb Messenger is quantity four. They’re topped by YouTube, Instagram, and Snapchat. Once more, this means how prevalent Fb is in our day-to-day lives, whether or not on the internet or on our telephones.
four. Fb turns 16 in 2020
Teen customers have by no means recognized a world with out Fb. There’s little question that in these 16 years, Fb has firmly established itself because the place we get our information, find out about new merchandise, and talk with mates, household, and companies, as you’ll see within the Fb statistics beneath.
Fb person stats
5. 71% of American adults use Fb
That’s the best penetration of any conventional social community, by far. (YouTube reaches extra People: 74%. But it surely’s up for debate whether or not YouTube counts as a real social community.) For comparability, 38%of American adults use Instagram, and 23%use Twitter.
Needless to say the speed of Fb utilization is considerably completely different between genders, with 63% of males utilizing the location in comparison with 75% of girls. There’s additionally huge disparity amongst age teams:
- 18–24: 76%
- 25–29: 84%
- 30–49: 79%
- 50–64: 68%
- 65+: 46%
However that demographic steadiness is shifting as Fb’s person base begins to skew older, as evidenced by the Fb stats beneath.
6. 51% of American teens use Fb
That quantity from Pew Analysis is manner down from 71% in 2015. And solely 10%of these teenagers say Fb is the social community they use most frequently.
Amongst 12- to 17-year-olds, eMarketer says simply 40.5percentnow use Fb. They anticipate that quantity to drop to 37.1percentby 2022.
Fb doesn’t have the in depth teen attain it as soon as did, however the in depth concentrating on choices for Facebook ads imply it’s nonetheless a viable platform on which to achieve teen customers.
7. Seniors are the fastest-growing group of Fb customers
As teen utilization drops, eMarketer predicts Fb will see 7% progress in customers 65 and over this 12 months. That is partly as a result of this demographic is the one in which there's essentially the most room for added progress.
Pew Research has related findings. They discovered that in 2019, the most important change in use was for these born in 1945 or earlier. In 2018, 26% of them used Fb. In 2019, that quantity rose to 37%. Millennial use elevated from 82% to 84%, whereas Boomer use elevated from 59% to 60%. Gen X use took a slight dip from 76 to 74 p.c.
eight. 74% of high income earners use Fb
For these incomes $75,000 or extra, Fb is the popular social community. Solely YouTube has greater attain on this group, at 83%. The following-most standard social web site for this earnings class is LinkedIn, which reaches 49%.
Fb can also be the preferred social community (moreover YouTube) for faculty graduates, with 74% of them utilizing the platform. LinkedIn once more comes second with this group, at 51%.
9. Only 10.1% of Fb customers are within the U.S. or Canada
Evaluate that to 15.9% in Europe and 41.5% in Asia-Pacific.
Nonetheless, 47.eight% of Fb’s advert income comes from the U.S. and Canada, based mostly on “estimation of the geographic location of our customers after they carry out a revenue-generating exercise.”
Advertisers are placing almost half of all the cash spent on Fb advertisements into solely 10.1percentof the overall viewers. In the event you promote a product that may ship internationally, or a digital services or products for which geography shouldn't be an element, there’s enormous untapped potential right here so that you can attain advert markets with out lots of competitors.
For extra Fb person statistics, take a look at our put up on Facebook demographics all entrepreneurs must know.
Fb utilization stats
10. 74% of Fb customers log in day by day
Almost three-quarters of customers can’t go a day with out logging into Fb. Greater than half (51%) log in several times per day. Solely 9percentof customers log in lower than as soon as per week.
Hold this in thoughts when fascinated with how typically to replace your Fb Web page. Scheduling Facebook posts in advance may also help you keep a constant sharing schedule with steadiness between promotional posts and relationship-building content material.
11. Fb customers spend 38 minutes per day utilizing the platform
eMarketer anticipates that can drop barely to 37 minutes in 2020, however this means that individuals are logging into Fb for greater than only a fast scroll. What are they doing throughout these 38 minutes? Learn on.
12. 52% of American adults get information from Fb
That’s a bounce from 43% in 2018.Information now reaches a majority of the U.S. inhabitants by means of Fb, the one social community for which that is true.
There’s an vital dialogue taking place about Fb’s affect as a supply of stories, and it’s one all companies ought to hold tabs on.
However for entrepreneurs, it’s additionally price contemplating what this stat says about Fb’s worth as a platform on which to announce new product launches, campaigns, or collaborations. If there’s a newsworthy angle to one thing you’re engaged on, ensure that your Fb followers learn about it.
13. 15% of U.S. social media customers store on Fb
That’s second solely to Pinterest, which has an awesome lead at 47%.
Whereas it’s vital to create a good content mix to develop a loyal following on Fb, needless to say folks following your model need to learn about your merchandise. It’s okay to advertise them in about 30%of your posts.
14. 300 million people use Fb Tales day by day
That’s far lower than the 500 million who use Instagram Stories every single day, however it’s nonetheless a considerable viewers.
Creating content material for Fb Tales is completely different from creating content material for the Information Feed. The tempo is quicker, the side ratio is completely different, and also you’ve acquired a lot much less textual content to work with. However Tales have the strategic benefit of showing on the prime of the display.
For entrepreneurs scuffling with the Facebook algorithm, this may be a simple manner to ensure your content material is seen.
15. 1.4 billion people use Fb Teams
And there are greater than 10 million teams on Fb. Whereas companies and types can create Facebook Groups of their very own to work together with present followers, there are many methods for entrepreneurs to attach with potential prospects by means of different teams.
Fb’s analysis with customers aged 18 to 24 exhibits that they’re open to manufacturers posting in Fb Teams, so long as these posts present actual worth, quite than simply promotion.
16. A median Fb person likes 13 posts per month
That’s one nearly each different day. The typical person additionally makes 5 feedback and shares one put up each month.
Posting compelling content that encourages engagement will assist make sure you get your share of these likes, feedback, and shares.
17. 42% of customers took a Fb break within the final 12 months
Fb has had a tough couple of years, with loads of scandals and backlash. Whereas customers haven't left the community in droves, a lot of them have taken a break for a number of weeks or extra.
For entrepreneurs, taken within the context of the rising person numbers, this isn't trigger for alarm. But it surely does imply it’s a good suggestion to plan on your social marketing strategy to incorporate a number of social networks to ensure you attain the biggest quantity of followers each time.
18. Essentially the most talked about second on Fb is #internationalwomensday
This doesn’t imply manufacturers ought to leap on Worldwide Ladies’s Day (March eight) as a promotional alternative. In spite of everything, oblivious self-promotion is #1 on our record of annoying things brands do on social media.
However you may need to think about creating some form of genuine, related content material that highlights the work of girls in your group, or how your organization helps assist girls.
The bottom line is to make use of this as a possibility to kind connections, quite than to promote merchandise.
On a regular basis, girls are constructing significant communities on Fb. So it’s no shock that Int'l Ladies’s Day has been essentially the most talked about second on FB for the previous two years. Blissful #internationalwomensday to all the ladies making a distinction on the earth, each on-line and off. pic.twitter.com/vMmWv6VDs3
— Fb (@fb) March 8, 2019
Fb stats for enterprise
19. 90 million small businesses use Fb
And plenty of of them are sticking to free instruments like Facebook Pages, teams, and Messenger. Natural attain is more and more difficult, however you don’t have to make use of advertisements to profit from Fb advertising and marketing. Simply 24.6%of Fb Pages use paid media.
20. 87.1% of U.S. marketers will use Fb advertising and marketing in 2020
That’s based on estimates from eMarketer. It’s only a small enhance from 86.eight% in 2019, however whenever you’re at such a excessive stage of saturation, there’s not a lot room for extra progress.
Fb stays the preferred social community amongst U.S entrepreneurs, with Instagram coming in second at 75.three%.
21. The typical month-to-month change in web page likes is just 0.13%
Fb advert stats
22. The typical value for an advert decreased 4% in Q2 2019
That is excellent news for advertisers, because it means you get (barely) extra bang on your buck. Extra importantly, it is a change within the pattern, which had seen Fb advert costs growing for a while.
23. The variety of advert impressions increased 33%
On the identical time costs are dropping, impression are rising. Extra excellent news for advertisers seeking to attain a brand new viewers on this social community.
24. A median Fb person clicks on 11 ads per month
That’s one each three days. It might not appear to be an enormous quantity, however keep in mind that not all advertisements require a click on to be efficient. Most significantly, this Fb stat exhibits that customers proceed to concentrate to and have interaction with Fb advertisements, quite than tuning them out.
Ladies click on on extra advertisements (14 monthly) than males (10).
25. 94% of Fb’s promoting income comes from mobile
That’s up from 91% in Q2 2018. Take into consideration that for a second: simply 6percentof Fb’s advert income comes from desktop. This can be a clear indicator of each how customers are accessing Fb and the place advertisers are selecting to focus on their promoting spend.
26. Fb accounts for 80.4% of U.S. social referral share to ecommerce websites
This is a vital one for entrepreneurs. Certain, you need to construct a neighborhood on Fb and encourage engagement there. However click-throughs to a web site the place folks can truly purchase your merchandise is a vital social media metric that ties in to a concrete enterprise purpose.
Instagram is available in second at simply 10.7%.
27. Fb earns 40% of annual digital display advertising revenue
That’s the lion’s share, with Google having the subsequent largest share at 12%. For cellular advertisements, Fb will get greater than half of all income, at 58%. For social media promoting, Fb represents 75% of the market. And promoting income is rising, up 28% year-over-year.
Fb publishing stats
28. The typical engagement charge for Fb posts is 3.6%
Use this to benchmark your individual engagement charge. In the event you’re not there but, take a look at our record of the way to increase Facebook engagement.
29. The typical natural attain for a Fb put up is 5.5%
Which means natural posts attain simply 5.5% of Web page followers, a drop of two.2% within the final 12 months. It’s an actual problem for entrepreneurs, and supplies growing motivation to make use of instruments like Tales, teams, Messenger, and advertisements to make your self extra seen.
30. Males seem twice as often as girls in information photographs on Fb
Sure, this Fb stat comes from the world of stories quite than that of promoting. But it surely’s an vital reminder to consider inclusivity and illustration within the photographs you select to accompany your content material on Fb.
Fb video stats
31. 60% of Americans who watch digital video achieve this on Fb
Solely YouTube has greater attain, with 90%of digital video watchers utilizing that community. Instagram is available in third at 35 p.c.
32. The typical engagement charge for Fb video posts is 6.13%
Keep in mind that the common engagement charge total is simply three.6 p.c. That’s sturdy motivation to include video content in your advertising and marketing technique.
33. Cell-first video drives 27% higher brand lift
That’s in comparison with video not optimized for cellular. It’s no shock, then, that mobile-first video accounts for more than 50% of Fb’s video income.
Cell-first video is just video designed particularly for cellular, quite than tailored from one other kind. It’s mild, brief, fast-paced, and normally optimized to play without sound.
Handle your Fb presence alongside your different social media channels utilizing Hootsuite. From a single dashboard you may schedule posts, share video, interact your viewers, and measure the affect of your efforts. Attempt it free at present.