With the current surge within the recognition of podcasting, you may be questioning how you can podcast for your self or your enterprise. In spite of everything, even former President Obama signed a deal to launch a podcast with Spotify, and different celebrities are hopping on the podcasting bandwagon as nicely. I lately realized that even NASA (sure, that NASA!) has not one, however several podcasts.
Podcasting nonetheless looks like the subsequent large factor, and other people need in on this platform earlier than it turns into as saturated as different media platforms have turn out to be.
In response to Podcast Insight, individuals are listening to podcasts in rising numbers over the previous couple of years, and these numbers don’t appear to be slowing down any time quickly.
Provided that there are fewer than 800,000 podcasts on-line in the mean time, this comparatively new platform is rather a lot much less noisy than the 75 million-plus WordPress websites which are on the market competing for consideration in all kinds of niches.
In August 2019, I traveled to Orlando, Florida, to one of many largest, if not the most important, podcasting conferences on the planet – Podcast Movement. My mission was to study extra in regards to the nonetheless comparatively new world of podcasting, join with the ability gamers of the trade, and get the within scoop on how you can do a podcast from the professionals.
Methods to podcast — Every part that you must get began
Focused on studying how you can do a podcast? Right here’s what you’ll study on this information:
The folks I met, the classes I attended, and the connections I made at Podcast Motion taught me about all of this and a lot extra. We’ve received rather a lot to unpack on this put up, so buckle up since you’re in for an thrilling trip.
So, with out additional ado, let’s dive into how you can podcast.
What that you must make a podcast
After I spoke to folks on the convention, probably the most extensively debated subject was what that you must make a podcast.
Some folks mentioned you would simply begin along with your smartphone and a extremely good sound editor. Others mentioned you want a increase mic, modifying software program, a soundproof recording studio and a bunch of different gear.
On the threat of ticking off the lots on this disputed subject, I’m going to attempt to be as unbiased as attainable and provide you with just a few totally different choices for how you can do a podcast.
I'll preface this gear recommendation with this — it’s comprehensible to need to buy the most costly gear on the market to offer your self one of the best probability of success. However, it’s additionally vital to notice that not everybody begins on the professional degree. Typically we permit our need to maintain us from even getting began.
And, lots of the well-known gurus I spoke to on the convention acknowledged that irrespective of the way you begin, your first episodes will all the time make you cringe.
Moreover, you would possibly begin and understand you don’t like podcasting in any respect. Isn’t it higher to simply work with what it's important to take a look at issues out earlier than shelling out a bunch of money? I believe so! You'll be able to all the time improve later when you determine that podcasting is a medium you need to decide to.
They're thought of authorities on how you can make a podcast.
Each of them train each free and paid programs on the topic, and each have been employed as consultants to assist well-liked on-line enterprise homeowners launch podcasts for themselves.
As a result of they have been on the convention, in fact I needed to decide their brains on every little thing I may within the restricted time we had. Fortunately, since they get a whole lot of the identical questions repeatedly, they have been capable of level me to some superior sources they already had on their web sites.
Pat’s present is named Smart Passive Income, and he runs a web site of the identical identify. His present options weekly interviews, methods and recommendation for constructing a web-based enterprise. His present has had greater than 47 million downloads.
John, identified by most individuals as JLD, runs a present and web site referred to as Entrepreneurs on Fire. JLD’s declare to fame is being the primary podcaster to do a every day present interviewing entrepreneurs of every kind. He has greater than 2,200 interviews on his web site, and 1.5 million month-to-month listens.
Beneath is the gear they are saying that you must get began.
Pat Flynn says you simply want the next:
- Microphone: He recommends the ATR-2100 USB microphone, or the Samson Q2U when you’re not in the US
- Microphone stand: He recommends a “Increase Arm” extension
- Shock mount (to scale back vibrations being picked up on the mic)
- A pop filter or windscreen (to scale back the explosive sounds made by B- and P-words, which blow air into the mic)
- Modifying software program comparable to GarageBand for Mac customers or Audacity for Mac and PC customers (each of that are free)
JLD says at a minimal you want:
- Microphone: No. 1 mic suggestion is the ATR-2100
- Recording and modifying software program comparable to Garageband or Audacity
- Headset or Earbuds
Different folks I spoke with at Podcast Motion steered having the next gear earlier than getting began:
- A webcam in case that you must do video interviews
- Skype/Zoom/another video chat service to document interviews
- The Blue Yeti microphone with USB connection (although a number of podcasters disagreed about this)
- An adjustable increase microphone clip
- Design software program
- A conceit URL in your podcast’s identify — once more this was a subject of serious debate
- Microphone stands
- A shock mount
- Microphone cables
- Backup onerous drives (exterior or inner)/cloud storage service
Professional tip: Earlier than buying any gear, do your personal analysis, learn critiques, and be life like about your price range. You don’t need to go into debt making an attempt to launch your present!
Web site and internet hosting suggestions
Do you really want to purchase a site earlier than you launch a podcast? That’s a query that I by no means received a stable reply to. The commonest response, nonetheless, was that it relies upon.
In case you are launching a podcast of the identical identify as your enterprise, for instance, you would possibly have the ability to get away with making a podcast web page in your present area as Pat and JLD have each carried out.
Alternatively, in order for you a reputation fully totally different from your enterprise or weblog identify, it's a good suggestion to buy a separate URL. Even when you by no means use it, it’s good to maintain it in your again pocket so you've gotten choices.
I personally personal a number of URLs with GoDaddy simply in case I take advantage of them for future enterprise, weblog, ebook or different product concepts.
Discover your good area now!
What about internet hosting? Do I would like a podcast internet hosting service after I’m simply beginning out?
The brief reply is, sure. You do want someplace to host your podcast episodes as a result of you'll be able to’t precisely document some audio and easily load it to iTunes. You’ll want a podcast host to retailer and distribute your audio information.
Editor’s observe: Need to find a podcast hosting service? GoDaddy has you covered.
Methods to plan a podcast
Now that you just’ve gotten the gear below management, what’s subsequent? Planning your podcast earlier than you launch.
There are a number of issues that you must think about earlier than you document your first episode, not to mention put it out for the world to listen to. Whenever you start your planning course of, right here’s what it is best to take into consideration at a minimal:
What's going to the title of your present be?
Whereas this will not be your first consideration, you will need to work out what you'll name your present earlier than you begin recording.
There are a number of choices in your present’s identify. Some folks select to make use of their enterprise identify for his or her podcast, like Pat Flynn and John Lee Dumas. Others select to make use of their private identify.
Then there are others who create a reputation fully totally different from their enterprise and private identify comparable to:
In case you select to do an intro and/or an outro in your podcast, you’ll desire a podcast identify in place earlier than creating it. It’s additionally a good suggestion to buy your area identify when you’ve settled in your identify as nicely.
You’ll additionally need to think about your present’s subtitle and abstract or description. Your present’s abstract needs to be four,000 characters or much less as a result of that’s how a lot room iTunes offers you to advertise what your present is about.
What are your podcast objectives?
Are you hoping to generate income instantly or not directly off of this new enterprise? Is that this merely going to be a interest? Or are you simply studying how you can make a podcast to see when you even prefer it?
It’s vital to ascertain what you need to get out of podcasting earlier than diving in. Like beginning a weblog, making a podcast will not be a quick factor to do.
Sure, you can begin a weblog in less than 30 minutes, however truly creating the content material, constructing your viewers and gaining traction with it's a wholly totally different ballgame.
Determining your preliminary objectives may enable you to with different selections associated to launching as nicely.
For instance, if this will likely be a interest venture, you may not want the most costly gear to get began. If, nonetheless, this will likely be used as a device in your enterprise to achieve a brand new viewers or yield potential leads, you would possibly need to put extra thought into the way you produce and launch your podcast.
Who's your target market?
This may be based mostly in your podcast objectives. Your target audience may be the identical as your preferrred buyer avatar in case your podcast is launched as a enterprise advertising device. If not, it is best to sit down and take into consideration who your preferrred listener will likely be.
The explanation this issues a lot is it is best to by no means go into content material creation making an attempt to attraction to the lots.
Like running a blog, ebook writing and enterprise, when you attempt to attraction to everybody you’re extra more likely to not attain anybody.
Let’s say your podcast will likely be about how to train your dog. Your target market can be canine homeowners who're eager to discover ways to practice their canine, and your podcast needs to be developed and marketed as such.
What matters will you talk about?
Utilizing our canine coaching instance, a podcast about that topic would doubtless have matters together with, however not restricted to:
- Potty coaching
- Educating them to sit down/keep/come/and so forth.
- Methods to cease them from leaping/barking/chasing/and so forth.
- Coaching with treats (or with out)
You get the thought.
When you begin interested by the topic and title of your podcast, you'll be able to hone in on the matters, and subtopics, most acceptable to create content material round.
Is the present going to be truth or fiction? Sure, there are fiction podcasts!
This was information to me at Podcast Motion! I naively didn’t understand that as with the ebook trade, there's a whole style of fiction podcasts. And, like novels, they're damaged down into romance, crime, horror, and so forth.
I used to be lucky sufficient to stumble right into a fiction podcast meetup on the convention, and I can actually say I used to be fascinated by the assorted reveals which are in existence proper now.
The most important problem, these fiction storytellers informed me, is that they often hit a inventive roadblock, and that may be problematic if they're making an attempt to satisfy a publishing schedule.
In contrast to a novel that's launched suddenly, in case you have promised your listeners a brand new chapter or story every Monday, it may be troublesome to proceed a storyline with out hiccups.
That’s to not say that fact-based podcasts will not be with out their hiccups.
Many podcasters — each fiction and non-fiction — informed me they plan content material a number of weeks, if not months, prematurely to make sure they'll have one thing able to go reside on the times and occasions they've arrange for his or her listeners.
What's going to the format of your podcast be?
Podcast codecs embrace:
- Non-fiction storytelling
- Fiction storytelling
Whilst you don’t must decide to a strict interview format, consistency is a good suggestion when you hope to construct an viewers.
A few of the podcasters I spoke with usually use the interview format, however in addition they have a repeatedly scheduled episode the place it’s simply them both recapping previous episodes or doing a deep dive into a subject on their very own.
Different hosts will dedicate one season to interviews, and one other season to simply sitting down by themselves with a microphone.
In case you arrange your podcast to be an interview collection you’ll have to line up folks for content material creation.
You’ll doubtless want scheduling software program, you’ll have to create a waiver or authorized launch in your friends to signal, and also you’ll have to determine how you can truly host and document the interview.
Some podcast hosts even require their friends to have a sure microphone to be on their present to take care of audio consistency and high quality.
Are there branding issues that you must take into consideration?
In case your podcast is a interest or new enterprise enterprise, you could be making a model from scratch.
Alternatively, when you’re treating it as a enterprise advertising device, you’ll want to contemplate your enterprise’s present branding, objectives, values, and so forth.
For branding, it is best to begin interested by paintings together with the picture you’ll use on podcast platforms comparable to iTunes, in addition to logos and different photographs you could need to use in your web site, social media, newsletters and in all different messaging about your present.
One ultimate branding challenge to consider is whether or not to trademark your present’s identify.
Digital legal professional Andrea Sager mentioned logos and copyrights for podcasters on the Podcast Motion convention, and she or he defined you shouldn’t wait to trademark your model.
As she explains, “One of many high causes you shouldn’t wait to file a trademark utility in your model is since you need the utmost safety attainable. As soon as your model has a registered trademark, the world could have discover of your registration in the US. It would nonetheless be vital to watch your registration for infringers, however your registration will seem in a TESS database search, which is what many new small companies depend upon when selecting a reputation.”
She went onto say that registering a trademark offers you “the flexibility to close down a web-based enterprise that's infringing in your registered trademark. If all the on-line platforms shut the accounts of the infringer, then you've gotten shut down a web-based enterprise with out submitting a lawsuit. This will prevent an unimaginable quantity of time and money.”
I extremely advocate her blog if you wish to study extra about your digital rights.
How lengthy will your episodes be?
The subject of how lengthy a podcast needs to be was one other heated one among a number of folks I spoke with. And after I received dwelling and researched it I couldn’t discover a definitive reply.
In contrast to a weblog put up the place the size can have an effect on search engine optimization, a podcast will be as brief as 10 minutes or so long as 90 minutes.
Some folks I talked to mentioned your content material needs to be simply lengthy sufficient to deal with your subject. Others swore by conserving it to 20 minutes or much less so that somebody grocery purchasing, on their commute, or figuring out may hearken to a whole episode in a single sitting.
The most effective recommendation I heard is to ask your viewers what they need by way of size.
You'll be able to ship listeners a survey in a publication, or ask on social media. In spite of everything, you’re creating the content material for them, so why not allow them to merely inform you how lengthy they need the content material to be?
What’s your message?
One of many podcasters I had a beautiful dialog with was David Hooper. He wrote a ebook on podcasting referred to as “Huge Podcast,” and he says the message you need to unfold along with your podcast “is the inspiration on which every little thing else about your podcast will likely be constructed.”
He went on to say that “a common message gained’t be motivating to you or attention-grabbing sufficient to maintain listeners engaged — that you must be particular.”
With the intention to do this David says that you must ask your self just a few questions:
- What are you enthusiastic about?
- The place are you able to add the best worth, and how will you do it in a singular manner?
- What consequence would you like for individuals who hearken to you?
David defined that your podcast’s message begins with you, however it’s not about you.
It’s in the end about your listener, and what they want and/or need to hear.
In a manner, you’re only a messenger delivering the message.
How typically will you launch new episodes?
You have got so many choices in your launch dates.
Some podcasters select to launch 10 episodes without delay so their listeners can binge on them Netflix-style. Others decide to as soon as every week or twice a month.
Then there’s JLD, who for some time was releasing new episodes every day. He’s since scaled again, however for a number of years his listeners received used to every day episodes of Entrepreneurs on Fireplace.
No matter you select in your launch dates, do your self a favor and keep on with your schedule.
Like I discussed earlier, consistency is a vital consider constructing a brand new viewers. In case your listeners count on a brand new episode each Friday and also you abruptly take just a few weeks off, they could transfer onto one thing else.
What number of episodes are you keen to decide to earlier than you launch?
Most podcasters I spoke to steered launching with no less than 5 to 10 episodes. The explanation for this is similar motive it is best to launch your weblog with that many posts. If in case you have a brand new customer, you need to give them a couple of factor to eat once they first “meet you.”
Methods to create nice podcast content material
Sooner or later, you’ll want to begin planning what is going to truly be recorded in your present. With that in thoughts, listed below are some easy ideas for how you can create nice podcast content material:
Successful at storytelling
At first blush, storytelling might look like it’s just for the fiction podcasters, however it’s actually not.
Storytelling is a vital part for each podcast host. It’s one of the simplest ways to relay your message or share a lesson along with your viewers.
You’ll set the stage with an attention-grabbing topic, you’ll paint an image, after which you'll inform a narrative that can start with a hook that retains the listener there by way of the center and till the tip of the episode.
Your story must have a theme or guiding idea — like in fiction, this key thought will give focus and which means to your story.
You want a powerful character taking motion, shifting the story ahead. You additionally want a voice, whether or not it’s suspenseful, impassioned, or comforting, that units the tone in your story.
Optimistically, will probably be so good that listeners will come again for one more episode to listen to one other story.
In case you are utilizing an interview format in your podcast, there's an artwork and a science as to what makes for an excellent interview.
I've to share the brilliance from JLD’s session on high actions world-class podcast hosts take for each interview. Listed here are his greatest tips about interviewing friends in your present:
Ask distinctive questions that your friends haven’t gotten earlier than.
That is sound recommendation as a result of the reality is, the extra well-liked podcasting turns into, the extra doubtless your friends will likely be to have heard all of the questions earlier than.
An awesome thought can be to ask your interviewee if they've any questions that they’ve by no means been requested earlier than. Do that earlier than recording day in order that they have time to consider it, and provide you with a stable query and reply.
Give your friends the questions forward of time.
Don’t deal with your present as a shock worth information interview. The very last thing you need is your interviewee to be surprised or tripped up by the questions you’re asking. That's except you’re going for a Howard Stern-vibe or making an attempt to entrap your visitor.
Chat earlier than you start recording.
Don’t simply dive proper into your interview. Most individuals are nervous to be recorded. So, a warm-up chat helps calm everybody’s nerves and ease into the interview session.
This subsequent tip would possibly actually be my favourite.
Don’t waste time introducing your visitor and studying their bio. You are able to do that in post-production. Use their restricted time to concentrate on the stuff they should be there for.
Keep in mind it is a recorded interview and it may be edited.
In case you’re having audio bother comparable to a scratchy mic, background noise, and so forth., take a second to pause the recording and make changes and observe when within the interview you paused. It’ll be higher for everybody, particularly your viewers.
Make sure that your visitor’s name to motion on the finish of the interview is obvious and concise.
How can your viewers proceed the dialog with the visitor? The place can they observe them on social media, purchase their ebook/course, study extra?
On the finish of the interview, after you’ve stopped recording, interact in a post-interview chat.
As a previous visitor on a handful of podcasts, I’ve been left questioning if I did OK, when it was going to be launched, and what would occur subsequent. Within the post-interview chat, addressing these considerations is not going to solely assist your visitor really feel extra relaxed, it gives you the chance to ask for a share as soon as the episode is reside, and proceed constructing the connection.
I’ll add to this that you just must also be ready with backup questions on the fly. Whilst you need to give your friends their questions forward of time, some folks will give brief solutions and want somewhat assist. In different phrases, you could discover it's important to drag the fabric out of some friends.
Consider it just like the folks you ship a paragraph lengthy textual content message to, they usually ship again “Yep” or “OK.”
You want greater than only a one-word response for an excellent interview episode.
Subsequently, put together some follow-up questions for these moments that you just want extra data, clarification, or for lack of a greater phrase “filler.”
Professional tip: Be sure you get a podcast launch type out of your visitor forward of time.
Lawyer Gordon Firemark has a free podcast guest release form you'll be able to seize from his web site.
Why do you want a launch? As he says, with out one your visitor may demand you edit their episode a sure manner, demand fee, drive you to take the episode down, and a complete host of different points. His greatest recommendation is to cowl your rear, and shield your self!
Primary manufacturing ideas
Other than storytelling and interviewing, there are some staple items it is best to do earlier than recording your podcast episodes. These embrace, however aren’t restricted to:
Examine your entire gear earlier than you start recording.
A take a look at could also be useful when you haven’t used your gear in just a few days, or when you’ve needed to unplug or restart something.
I met a gentleman who had carried out a whole episode into his microphone, solely to appreciate an hour later that although it was being recorded, the microphone wasn’t plugged in.
In case you are interviewing somebody, make sure that they verify all of their gear as nicely. That’s why the pre-interview chat is so vital — it’s a terrific alternative to ensure every little thing is working.
In case you don’t have entry to a recording studio, attempt to discover a quiet area to document in.
Most of the podcasters I’ve met truly recorded of their closets till they may afford higher gear and recording area.
One other methodology a number of folks informed me they've used was overlaying their workspace with a blanket whereas recording.
For extra concepts on decreasing background noise, echo, and so forth., I like to recommend trying out this article.
Take heed to the place your microphone is in relation to your mouth, and hold that distance all through your recording session.
This tip I realized from Pat Flynn is so easy, however I actually by no means would have considered it when researching how you can podcast.
He mentioned, “In case you drift away from the mic and even look away briefly, that can replicate instantly within the sound high quality of your episode. The bottom line is to remain constant all through the entire recording.”
Don’t start recording with out a plan.
You don’t want a whole script, however it is best to have a move in thoughts to keep away from rambling incessantly.
Attempt to keep away from “ums” and “uhs.”
Don’t let it scare you to the purpose that you just stutter and get tripped up, however no less than be cognizant of how typically these filler phrases are mentioned. Keep in mind, this may be edited later.
Needless to say your listener solely has audio.
You shouldn’t reference one thing your listener can’t see. They’re not going to care that your co-host or interview visitor is taking a look at you with a humorous facial features as a result of they're unable to see it.
Attempt standing when you’re recording.
This will present higher air help if you are talking as a result of there's much less stress in your diaphragm. You’ll additionally come throughout extra confidently in your supply.
Use two microphones.
If in case you have a co-host or are interviewing somebody, be sure you have two separate microphones, and document the audio of every particular person individually when attainable.
Sharing a microphone will throw off the sound and make it awkward to speak to one another.
Do some vocal warmups earlier than you begin recording and keep hydrated.
Training some easy vocal warm-ups might help clear your voice and get any roughness out of the way in which.
You might also need to think about ingesting some water or tea whereas recording. Keep away from soda, milk and occasional, nonetheless, as these drinks could cause coughing, burping and different sound distractions.
In case you’ll be recording a number of episodes, honey in a cup of tea could also be a good suggestion due to its soothing results in your throat and vocal cords. Take time between episodes to drink some water and calm down your vocal cords somewhat as nicely.
A few of the podcasters I met even use a humidifier the evening earlier than they plan to batch document to hydrate their throats.
Perceive that sure matters will likely be troublesome to debate
Relying on what your podcast is about, you have to to be cognizant of the truth that some topics will want extra thought than others.
For instance, if you're mentioning the #MeToo motion, and girls being sexually harassed or assaulted, it's important to take a cautious strategy.
One of many classes at Podcast Motion touched on this superbly. The creators of the podcast “Believed,” mentioned their multi-episode documentary about former USA Gymnastics nationwide group physician Larry Nassar, and the way for years he received away with abusing lots of of ladies and women for 20 years.
NPR’s N’Jeri Eaton, deputy director of programming and new audiences, moderated the session with “Believed” co-host Lindsay Smith and editor Alison MacAdam as they informed the story of how the present got here to be.
Earlier than they recorded a single episode, they needed to get clear on the story they have been telling, and the way their viewers would react. The intention was to be trustworthy, unbiased, and sympathetic in direction of anybody listening who might have suffered the identical manner as Larry’s victims.
Lindsay and Alison mentioned they'd an intense planning session to determine simply how a lot hand-holding can be crucial for his or her listeners and to ensure this wasn’t only a present about shock and awe.
Somewhat it was a present about serving to listeners relate to the narrative to see how simply one thing like this might occur, and why ladies are scared to inform their tales for concern of nobody believing them.
The reality is with scorching button topics comparable to abuse, variety, politics, racism and plenty of others, you'll have to hold your viewers and their reactions in thoughts.
It’s vital to have details earlier than merely leaping into an episode in order to not offend or misspeak. You'll be able to’t convey your personal biases into the narrative — as an alternative, that you must perform a little analysis earlier than recording.
Even when your subject material seemingly has nothing to do with scorching button points, it’s crucial that you just plan forward.
Off-color feedback and jokes can destroy a present and a bunch’s fame — and if it’s associated to your enterprise, it may shut that down, too.
Whereas it’s simple to brush this recommendation off as “worrying an excessive amount of about what others suppose,” the fact is your listeners will likely be from various backgrounds. The way you deal with what you talk about issues.
In fact, there are some reveals that deliberately cross strains and push buttons, however in order for you your present to be a considerate one, that is one thing vital you should think about in your content material creation.
The technical facet of podcasting
For probably the most half, all you really want to do to document your podcast is plug your microphone into your laptop, open your audio recording software program, hit document, and begin speaking. Once more, make sure that every little thing is working correctly earlier than you sit all the way down to document a full episode.
It’s OK when you’re nervous the primary time. It’s regular, and with time, you'll turn out to be extra snug.
In truth, a number of podcasters I met recorded a number of take a look at episodes which have by no means seen the sunshine of day simply so they may get used to being behind the microphone.
One other factor which will assist calm your nerves is the belief you could edit it. You don’t must be a professional to start with.
As Jared Easley, co-founder and co-organizer of Podcast Motion, says, a very powerful factor if you’re prepared to begin a podcast is to simply begin.
It’s not going to be good, and that’s fully tremendous.
Simply begin recording, and packaging your podcast for public consumption. The quicker you do this, the quicker you can begin studying, tweaking, fine-tuning your voice and sound, enhancing your supply, and so forth.
Document your intro and/or outro
You would possibly need to rent somebody for this, however nonetheless you select to do it, your intros and outros needs to be prepared so as to add to your podcast sooner relatively than later.
Some podcasters wish to have a distinct intro each time, whereas others select to make use of the identical one.
In case you are planning on utilizing music in your intros and outros, you’ll have to be sure you are utilizing music legally.
The music you employ have to be royalty-free, purchased and paid for by you, or an authentic creation by you. Do your analysis into the music you might be utilizing earlier than utilizing it. It’s higher to be overly cautious and protected.
Aspect observe: A few of the podcasters I’ve talked to on-line and on the convention used freelancers discovered on websites like Fiverr and Upwork for his or her intros and outros solely to get hit with authorized bother.
One needed to take away each episode, re-edit with new music, and reload them. One other was hit with some fairly severe fines.
There's a fable that you should use seconds of a tune with out getting in bother for copyright infringement. A number of attorneys that have been on the convention informed me that is fully false.
Don’t threat your podcast, your cash, your enterprise or your fame. Make sure that no matter music you employ in your podcast is authorized.
Backside line: Watch out who you rent, and the music that's utilized in all facets of your podcast!
Modifying your podcast
Even when you'll finally outsource the modifying, it’s a good suggestion to get a grasp on fundamental modifying methods.
That is particularly vital in case you have a decent schedule as a result of if it's important to publish an episode by Tuesday and your editor is abruptly sick with the flu, it is going to fall on you. It’s higher to have some understanding of what to do.
Whereas we clearly can’t go right into a full lesson right here on how you can edit your podcasts, Pat Flynn has created a free tutorial for modifying in each Audacity and Garageband. You may get them on YouTube right here:
In case you aren’t utilizing both of these software program applications for modifying, there's in all probability a tutorial for no matter program you've gotten.
Examine YouTube and the web site of the software program you’ve acquired. Study the ins and outs, and also you would possibly simply shock your self with how rapidly you'll be able to nail down the method.
The opposite well-liked software program applications I’ve heard about for recording and modifying podcasts embrace:
- Adobe Audition
- Apple Logic Professional X
- Hindenburg Journalist
Notice: I've not personally used any of those applications, so I can't attest to their high quality. I’m merely relaying data from these I’ve met on my journey of researching how you can podcast.
Finest WordPress plugins for podcasters
A few of the plugins really helpful to me are:
Once more, do your analysis, and skim all of the critiques earlier than merely putting in a plugin in your WordPress website.
What about cellular recording?
I've met a number of individuals who document podcasts on their telephones.
They mentioned the trick for utilizing a telephone to document is to make use of a excessive sound high quality microphone made particularly for recording audio along with your smartphone and set up an app made for podcasting on the go comparable to Anchor or Audioboom.
The commonest grievance I heard about cellular recording is that the audio high quality isn't nearly as good as utilizing a pc.
Nevertheless, I did study there are SaaS (software program as a service) corporations that may take your cellular audio and clear it up, making it broadcast prepared. However once more, I can’t communicate to which of the choices accessible are one of the best for the cash.
Methods to publish your podcast
After you have recorded your episodes, it’s time to publish for the world to listen to.
Publishing to iTunes
iTunes is the most well-liked to get podcasts, so it is best to begin there. Listed here are the steps for publishing your podcast to iTunes:
- First, take your ultimate audio file and cargo it to your podcast internet hosting service. That is the place your audio and video information will likely be saved on a server, and from there you'll be able to broadcast these information to customers on the Web.
- Along with your podcast host, you’ll be given a singular net deal with — an RSS feed — of your podcast. Earlier than you'll be able to load it to iTunes, Apple requires you to check and validate it.
- Moreover, Apple requires the next for submission:
- Be sure you have an Apple ID
- Give your podcast a title
- Write your description
- Load your paintings
- Select the class that most closely fits your podcast—many podcasters advocate selecting as much as three
- Choose the language of the episode
- Mark whether or not the podcast is “Specific” or “Not Specific”
- After you have examined and validated your podcast, and supplied the necessities talked about above, it is best to have the ability to merely copy and paste your podcast’s RSS feed into iTunes and click on “Submit.”
At this level, you have to to attend for Apple to approve your podcast. This will take up to some weeks, however might be accepted in as little as one to some days.
Publishing to different platforms
Many podcast directories truly use iTunes to distribute your podcast, however you could have to load it to others. The highest 4 that most individuals recommend including your podcast to incorporate:
For many directories, all you have to to do is create an account, add your RSS feed, confirm possession, after which press publish. Click on every of the directories talked about above for his or her directions.
Publishing to YouTube
A number of podcasters are selecting to add their podcasts to YouTube as nicely to extend their attain and faucet into some search engine optimization juice.
Merely create a picture in your podcast, convert the MP3 to an MP4, add the picture as a static graphic, and voila! You’ll have a video model of your podcast you could load to YouTube.
Your static picture for Youtube ought to embrace your podcast identify, the title of the episode, who’s featured on it (i.e. the host and/or friends) and a brand.
Some podcasters select so as to add an extra graphic to this static picture that represents what the present is about, or who's showing on the episode.
For instance, if I used to be interviewing an ice cream store proprietor, my static picture might need a picture of the proprietor, their store, or a scoop of ice cream.
In fact, to transform your audio to a video file and add a static picture, you’ll want video modifying software program. From what I’ve realized most PC customers can get away with utilizing Home windows Film Maker and Mac customers can use iMovie for this step.
Ideas for monetizing your podcast
At this level, you may be pondering, “Wow, it is a LOT of labor.”
And, the reality is, it's.
The work concerned is the most important factor conserving so many individuals from launching after studying how you can make a podcast. Nevertheless, it may be rewarding, and yield earnings over time.
In truth, with somewhat planning, you would start monetizing from the second you launch your first episode.
Listed here are some concepts and ideas you should use to monetize your podcast:
Patreon was one of many sponsors and audio system at Podcast Motion and the crowdfunding platform supplied some attention-grabbing insights:
- Have a timeline to launch and a plan for a way you'll ship rewards to people who find themselves donating cash
- Begin your donations at a minimal of $2
- Make it scalable so that you just aren’t doing a whole lot of work
- Restrict patrons to make it extra unique
- Solely provide recurring month-to-month donations as an alternative of one-off donations so as to proceed incomes earnings
Patreon’s recommendation for the best and most scalable rewards have been:
- Early entry to episodes (24-48 hours previous to it going reside for others)
- Livestreams of your podcast
- Particular Q&A classes after the episode is over
- Shoutouts of your donors in episodes
- Try extra of Patreon’s ideas podcasters can offer fans.
Associated: Top 20 crowdfunding platforms of 2019
If in case you have a knack for gross sales, you would begin asking manufacturers to sponsor in your present. To start with, you may not have the ability to command a lot cash, however it might be sufficient to no less than offset your gear, area and internet hosting charges.
I extremely advocate studying Entrepreneurs on Fire’s Ultimate Guide to Podcast Sponsorships if you wish to go this route.
That is by far the quickest and simplest way among the podcasters I spoke with have monetized their podcasts.
They write present notes for each episode, and within the notes they embrace a bit for merchandise talked about with affiliate links to these gadgets. I’ve additionally seen folks add a bit on the backside of their present notes for his or her favourite podcast instruments, gear and companies — all with affiliate hyperlinks, in fact.
If you wish to use online marketing for monetization, it's important to try “Pat Flynn’s Epic Information to Affiliate Advertising,” which you'll obtain without cost here.
Associated: How to start affiliate marketing on your blog
Pitch your enterprise companies on the finish of each episode
Let’s say you’re a coach or a photographer, and your podcast is a advertising device for locating new purchasers. You could possibly monetize your podcast by delivering a call-to-action in your episodes that you're taking up new purchasers, with a hyperlink to your web site.
Cost your friends to look in your present
Whereas that is actually not well-liked amongst podcasters, I did meet and study of some within the trade who truly cost look charges for his or her friends. How a lot to cost is actually open for debate, however some cost based mostly on how large their following is.
Whenever you’re simply beginning out, this may not be an excellent choice for you, however in making an attempt to be unbiased on this put up, I’m sharing precise methods I’ve heard folks utilizing.
Promote premium content material for “after the present”
Some episodes merely aren’t lengthy sufficient to dive deep into the topic you’re discussing in your podcast.
Because of this, you would possibly need to think about creating digital workshops or prolonged episodes that you just promote for obtain to your viewers.
For instance, let’s say you’re discussing how you can get extra mentions within the media. Your premium content material might be a digital workshop you promote in your podcast that breaks down the precise methods somebody can use to get within the press.
Methods to get extra podcast listeners
As soon as your podcast has lastly been launched, how will you get extra listeners? Actually, it’s the identical manner you'll get the phrase out about some other enterprise you’re engaged on — you market and promote like loopy, and then you definately hold doing that even after you begin gaining a big viewers.
Primarily, you’re going to must market your podcast eternally to continue to grow. Listed here are some concepts that can assist you do this with out breaking the financial institution in promoting prices:
- Begin by telling family and friends: Inform everybody in your e mail record and in your circle about your present and ask them to share it.
- Share it on social media: Use related hashtags when you'll be able to, and share it to all of the locations.
- Weblog about it: You must create a weblog in your present, and have a put up for each episode full with present notes so as to take advantage of SEO.
- Go to podcast conferences and meetups to satisfy folks within the trade: I don’t actually have a podcast and I got here dwelling with lots of of enterprise playing cards to take a look at and podcasts to search for.
- Get on different podcasts: One of the best ways I’ve realized to develop your podcast is to hijack different folks’s audiences. Attempt to turn out to be a visitor on different podcasts, and in your call-to-action on the finish, inform folks how you can discover your podcast. Visitor podcasting is the new guest posting — so many individuals with and with out podcasts are utilizing it to achieve new audiences.
- Discover a manner into the media: In case you can set your self up as an knowledgeable in your area, leverage that experience to turn out to be a supply in your native media shops.
Like I mentioned, advertising a podcast is rather a lot like advertising some other enterprise, so I extremely advocate trying out these GoDaddy posts for additional advertising assist:
Conclusion and subsequent steps
We’ve coated rather a lot on this put up. From the analysis I’ve carried out to this point into how you can podcast, I do know firsthand how overwhelming all of this data will be. Right here’s a short abstract of what we’ve mentioned right here immediately:
- Get some recording gear, however don’t pull out the bank card simply but. It’s OK to begin with the cheaper gear and improve as you develop your podcast.
- Plan forward for all facets of your podcast — just like the identify, subject, format and content material — earlier than recording a single episode.
- Document the podcast, edit it, and get it prepared for publication.
- Load it to your podcast host, and share the RSS feed to podcast directories, beginning with iTunes (because it’s nonetheless the most well-liked).
- Use crowdfunding, sponsorships, online marketing, and so forth. to monetize your present.
- Grow to be buddies with different podcasters, collaborate with them, and promote like loopy to develop your present.
There you've gotten it, people. The down and soiled information to how you can podcast. I hope this has impressed you to contemplate making a podcast for your self or your enterprise.
I do know it has personally impressed me to begin my very own, which I plan to launch in early 2020.
To shut issues out, listed below are some extra instruments and sources to contemplate as you analysis and put together to launch your personal podcast:
Need to launch a brand new podcast, or develop your present podcast group even quicker? GoDaddy has your back with fast and affordable podcast hosting.
Picture by: Ashley Grant