30 Social Media Content material Concepts and Examples for Manufacturers


It may be difficult to seek out recent social media content material concepts when it's a must to put up one thing day by day on a number of platforms.

However recent, high quality content material that draws customers’ consideration and retains them knowledgeable is essential. Folks will probably be excited to see what you put up subsequent, which makes them extra prone to interact along with your posts—and perhaps even turn out to be a buyer.

With this cheatsheet of stable content material concepts for every of the foremost social platforms, you’ll be forward of the curve. And also you’ll by no means end up observing a clean content material calendar once more.

Creative social media post ideas for all the major platforms

1. Videos

By 2020, digital videos will drive 82% of web traffic. Which means you’re leaving attain and engagement on the desk for those who aren’t sharing video content material in your channels. And there’s so many choices to select from:

  • Tales (Fb and Instagram)
  • Snapchat
  • IGTV
  • YouTube
  • Dwell video (LinkedIn, Fb, Instagram)
  • Tik Tok
  • In-feed movies (Fb, Instagram, LinkedIn, Twitter, Pinterest)

Professional tip: You possibly can share video on any of your channels, however on Fb and Twitter, it’s greatest to add movies immediately (versus sharing the YouTube or Instagram video hyperlink) to get essentially the most engagement.

And don’t neglect TikTok, the place quick and enjoyable movies can attain youthful audiences.

The Washington Put up is utilizing TikTok in methods which can be enjoyable and stunning. On this video they've a little bit of enjoyable with U.S. Democratic candidate for president Julian Castro and his twin brother Juan, who can be a politician.

To get began creating profitable social movies, learn our information to creating the perfect social video.

2. Dwell movies

Along with video posts, think about posting reside video updates to your social channels. 4 out of 5 individuals would rather watch a live video from a model than learn a weblog put up, in line with a survey executed by Vimeo and New York Journal.

It is a nice thought for launch occasions or press conferences. It's also possible to use Fb Dwell or Twitter Dwell to host a preview occasion for upcoming merchandise or to stage a reside demonstration of your providers.

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three. Your staff

It may take years to construct belief in your brand, however showcasing actual individuals who work at your organization can construct a private connection along with your viewers far more shortly.

Strive that includes posts by just a few of your staff — ones who usually don’t put up to your social accounts — or posts that includes your staff to personalize your social media feeds and share totally different voices.

You can even let your staff advocate to your services or products throughout your social media campaigns. Your followers will recognize with the ability to put a literal face to your model, which helps them really feel extra related to what you do and provide.

CoLab Software program makes an advanced product: a software program program meant to assist engineering and design groups work higher collectively. By that includes their particular person staff, as they’ve executed right here with Freddie Pike, and telling a little bit of their story, they add a face to their work and make it appear extra approachable.

four. Firm information

Share thrilling information about your group in your social media feeds. However be certain to personalize it. For instance, you may share a photograph of your workforce celebrating profitable an enormous new shopper or an award, or introducing a brand new product or an essential rent, as an alternative of simply posting a hyperlink to the press launch.

Firm updates are particularly essential on Twitter, the place 40% of users are there for breaking information.

Mysa, an organization that makes good thermostats, introduced a spherical of hiring by speaking about their values and sharing a workforce picture.

5. Market knowledge

If your organization has unique knowledge that gives essential insights into your operations or your , share these highlights on social media. One instance can be Hootsuite’s annual Social Trends Report, which incorporates knowledge primarily based on a survey of 1000's of social entrepreneurs.

You possibly can put up the report or an article protecting its key findings on LinkedIn. Flip attention-grabbing stats and quotes into visible posts for different social media websites like Fb, Twitter, and Instagram. With software program like Canva, you'll be able to create visually attention-grabbing posts about statistics with out being a graphic designer.

A video doesn’t seem to be an apparent option to share knowledge about individuals residing alone, but it surely offers the Economist a chance to share a statistic in a dynamic manner.

6. Articles and weblog posts

You probably have an organization weblog, share the articles to your social media feeds with direct hyperlinks the place you'll be able to. Weblog posts sharing firm information, open job postings, and developments could be repurposed to share on social media.

For Instagram, put up an interesting on-brand graphic that matches the content material. If you happen to’re posting to the feed, redirect customers to a hyperlink in your bio. If you happen to’re posting to Tales (and you've got over 10,000 followers), make use of the “Swipe up” function..

On LinkedIn, in-house articles and weblog posts are a good way to share your experience and supply updates in your firm’s work. You possibly can share these articles immediately via LinkedIn’s publishing platform.

View this post on Instagram

This year, we’ve been on a bit of a Mary Poppins kick and Nova LOVES the scene in the movie where they are cleaning up with all the snaps. I asked her a month or so ago if she would like mommy to make her a dollhouse and she said, “Yes, but it needs to have doors.” Haha. I knew right away she was referencing the dollhouse in Mary Poppins and I knew we had to build one, inspired by it, just for her! ⠀⠀⠀⠀⠀⠀⠀⠀⠀ The first step was to design the basic build of the house. I spent a long time searching all the different kits you can buy online, but ultimately decided it would be the most fun to build it from scratch. With a little advice from my friend @mandimakes, we got started. I chose to do a simple, 4-foot tall house with two doors, six rooms inside and a bonus room hiding under the roof. Head to the blog for the details and plans on how to make the dollhouse!

A put up shared by Elsie + Emma A Beautiful Mess (@abeautifulmess) on

This Instagram put up from A Lovely Mess has a protracted caption, but it surely’s nonetheless quite a bit shorter than the detailed weblog put up it factors to. By sharing some private info and a preview picture, readers are pointed to the longer, step-by-step weblog put up.

7. Behind-the-scenes appears to be like

Your followers are all in favour of what you do, so share a bit of little bit of details about that with them. Your social channels are an incredible place to share photographs and movies that present individuals one thing they wouldn’t in any other case see.

Use your social media pages to put up movies that present your workplace or office occasions. Or, give followers a photographic peek into the inventive course of behind your work, whether or not it’s a take a look at merchandise getting packaged for delivery or some pictures of occasion preparations.

On this Instagram video, clothes model Eve Gravel shared a shot not of a brand new gown or shirt however of one of many patterns used to make the merchandise—together with a caption explaining that the corporate regularly works to enhance its matches.

eight. Contests and giveaways

Reward your followers, and acquire new ones, by internet hosting a contest or giveaway in your social media channels. Enhance engagement by making a put up remark or share a situation for entry, and also you may acquire new followers as individuals hear in regards to the contest from household and associates.

As a bonus, these posts are additionally a good way to advertise new services and products.

Earlier than you run a contest or giveaway, make sure you familiarize your self with the legal requirements.

Clothes model Ninety-Eight promoted their upcoming look at Toronto’s One Of A Form Present by making a gift of free tickets by way of Instagram.

9. Influencer content material

Pair up with an influencer who matches effectively along with your model, and have them generate content material to share on each your social channels and theirs. These posts ought to make sense with the remainder of your social media content material whereas serving to you attain new potential followers by way of the influencer.

When choosing an influencer for these posts, take into consideration engagement in addition to follower numbers. A diaper or kids’s clothes model might work with a mommy blogger. A model that gives meals for supply might take a look at partnering with influencers who're busy professionals.

Actress Jenna Dewan partnered with Smash + Tess for this Instagram put up and contest, which highlighted that the comfortable rompers are additionally obtainable in kids’s sizes.

For extra, learn our information to influencer marketing.

10. GIFs

GIFs, or easy shifting photos, are a well-liked manner of speaking on social media. They could be a enjoyable technique to make a put up stand out or to share a joke with lighthearted content material. You need to use well-selected GIFs to participate in ongoing cultural conversations, trending subjects, and popular culture moments.

Fb and Twitter each have built-in GIF serps that will let you discover an incredible GIF by looking out key phrases. It's also possible to discover GIFs on Giphy, or use the location to create your personal from in-house video and picture recordsdata. Right here’s all of the methods to create your own GIF.

The characters of Schitt’s Creek are very GIF-able, and the present shares clips from totally different episodes by itself social media channels by way of GIF.

11. Animations

In a manner, animations mix the social media enchantment of each GIFs and movies. Animated movies are an incredible alternative whenever you don’t have the cash to supply a high-quality video that includes actual actors. Utilizing a service like Animoto, you'll be able to simply create animated movies for social sharing.

Animated movies are a novel technique to share content material greater than as soon as. Sharing the identical hyperlink twice in your Fb web page might end in decrease engagement. For instance, think about repurposing a few of your weblog posts for text-driven animated movies that share the identical content material in a brand new manner.

Vox does loads of attention-grabbing issues with video, together with quick explainer movies that embrace nonetheless photographs and animation together with video clips.

12. Product photographs

Get inventive and discover new methods to share photographs of your merchandise on-line. These photographs shouldn’t seem like the easier ones in an internet retailer. Have enjoyable! Group merchandise collectively, them towards attention-grabbing backgrounds, or deconstruct them to point out them in a brand new manner.

Make it possible for any product photographs you share slot in seamlessly along with your model aesthetic, particularly on visible platforms like Instagram. The purpose is for the photographs to mix in along with your different content material—however stand out in your followers’ feeds.

Bando’s vibrant merchandise look nice in a collage-style picture like this one shared on Instagram to focus on cheap choices for vacation items.

13. Consumer-generated content material

You probably have followers who use your services and products to create their very own social media content material, attain out and ask to repost it (with credit score) in your accounts. It’s a good way to broaden your social media posts and to point out some appreciation to your key clients on the identical time.

On Twitter, retweet or quote retweet to share posts that debate your organization in a constructive gentle. On Fb, you'll be able to put up in your web page with a hyperlink to a different put up. Ask the unique poster to make their put up public first. On Instagram, apps like InstaRepost or Repost for Instagram will let you share content material from different customers.

Complete Meals took benefit of the #cartgoals hashtag by sharing this picture from one other person on Instagram, that includes a stuffed purchasing cart in one in every of their shops.

Right here’s a bunch of different concepts and greatest practices for sharing user-generated content.

14. Instagram Tales

Don’t neglect about Tales when utilizing Instagram! It’s a well-liked function on the platform, with 500 million stories being posted each single day.

You will get inventive with apps like PINS to make enjoyable visible posts, or just add stickers and textual content to photographs. Additionally, Instagram permits customers to share feed posts to their Stories, giving your posts an excellent wider viewers.

Instagram profile of Simply Made by Beckah showing Instagram Story Highlight of "clay options"First slide of "Clay Options" Instagram Story by Simply Made By Beckah: 18 different colours of clay displayed on white background in small circles

Instagram tales that you simply wish to save could be shared as highlights, as Merely Made by Bekah does right here to save lots of and show the colour choices for her jewelry.

15. Fascinating or inspirational quotes

Quote posts are a good way to focus on essential elements of your articles or weblog posts. They may also be used to share suggestions, recommendation, and insights from key individuals at your organization. These posts are particularly in style on Instagram and Pinterest however could be efficient on any platform with a visible component.

Monetary recommendation won't seem to be it lends itself to visible posts, however this vibrant quote put up proves that assumption improper.

16. Visitor takeover posts

That is like posting influencer content material, however with a twist. Have somebody—an influencer, an determine, an worker—do a guest takeover of your social media accounts. They’ll select the content material to be shared for a set interval, normally a day or per week.

You can tie these takeovers to a selected occasion, like having a house decor blogger do a takeover in early December to function vacation ornament concepts. It’s additionally in style to make them an everyday incidence—for instance, each Wednesday or the primary Friday of the month—so followers know to look at for the newest takeover visitor.

As with influencer posts, this may open up your social media following to new audiences. It may additionally present concepts for brand spanking new approaches to your feeds and get recent eyes in your accounts. Guarantee your visitor sticks to your model pointers and aesthetic, however allow them to have a little bit of enjoyable with it too.

Female influencer talking into camera. Text: Ways to use mask: 10 min mask, overnight mask, moisturizer

Skincare model Summer time Fridays saves its takeovers by way of Instagram Tales, the place totally different influencers share how their merchandise match of their private care routines.

17. Business information

Apart from sharing information about your group in your social media accounts, share related articles and updates about your as effectively. These social media posts work particularly effectively for Twitter, the place individuals come for information, and LinkedIn, the place individuals community and search for industry-focused info.

Search for information about thrilling developments in your , upcoming conferences, or constructive work executed by associated organizations. These posts can widen your social attain and assist place your organization as an chief.

For instance, Hootsuite shared this Entrepreneur article on the “10 Legal guidelines of Social Media Advertising” to Fb as a result of we knew our followers are social media professionals who would discover the data helpful.

18. Infographics

Visible infographic posts could be a good way to share loads of info shortly. For instance, you probably have new gross sales outcomes or market analysis to share, think about together with the important thing findings in an infographic, in addition to in particular person posts that spotlight specific statistics.

By their nature, infographic photos are sometimes vertical. This makes them invaluable for Pinterest, the place vertical-orientation photos are the norm. Additionally, think about making infographic photos with horizontal orientation to share on Fb, Twitter, and LinkedIn.


Verafin makes software program utilized by monetary establishments to seek out fraud, which makes the corporate an skilled on subjects like elder care. This infographic, posted on LinkedIn, shares a few of that info in an simply understood visible format.

19. Previews and teasers

Give your social media followers the sensation that they’re firm insiders by sharing a sneak peek at what you could have developing. This might embrace screenshots of upcoming software program, just a few particulars teasing an upcoming occasion, or product pictures of a soon-to-be-released merchandise.

In fact, these posts ought to be executed fastidiously. You don’t wish to give away something with out the suitable firm approvals, or to create a aggressive drawback. However once they’re effectively executed, preview and teaser posts on social media can construct anticipation.

Apple is a grasp at this, particularly within the leadup to their vital product bulletins.

They share glimpses of the upcoming new merchandise however by no means give away an excessive amount of, so individuals will wish to tune into reside movies of the official launch.

20. Memes

Simply as GIFs are a manner to make use of social media content material to have interaction with wider cultural conversations, meme posts assist your group’s social media accounts seem related and enjoyable. In addition they encourage sharing, when they're effectively executed.

Earlier than you put up to social media utilizing a meme, be sure you perceive its which means. Don’t put up a meme that could be offensive or embarrass the group through the use of it incorrectly. (If you happen to’re actually good at this you’ll handle to create your personal meme, because the Museum of English Rural Life as soon as did.)

The Monterey Bay Aquarium makes use of social media in loads of enjoyable methods, together with on this tweet that makes a pun with each an ‘80s tune and a sea creature by way of a visible meme.

Listed here are some Instagram accounts which can be harnessing the power of memes.

21. A peek inside your product

It is a twist on product photographs. As an alternative of simply exhibiting your product in a photograph or video, give your followers a glance inside that they in any other case won't get till they purchase it.

Unboxing movies are a well-liked iteration of this concept that may be discovered throughout YouTube. You may make these your self or attain out to creators who've made them along with your merchandise for reposting. However these posts may also be so simple as sharing photographs of some pages contained in the covers of a ebook.

Petite Drawn and Quarterly typically shares glimpses between the covers of the kids’s books it carries by way of Instagram.

22. Buyer photographs

Search your personal hashtags and person names on the totally different social media platforms your group makes use of. Likelihood is good that somebody, someplace has posted a photograph of themselves utilizing your services or products. These posts are one other nice technique to thank your clients, and supply new content material to be shared by yourself account (with permission, after all!).

The aesthetic of those posts issues extra for some platforms than for others. For Instagram and Pinterest, search for buyer photographs that match the remainder of your social media content material. On Fb and Twitter, that is much less essential.

Merely Made by Bekah consists of photographs taken by their clients, that includes the corporate’s earrings, on its Instagram feed frequently.

23. Consumer suggestions

It would seem to be you solely ever hear about issues going improper, however chances are high you could have acquired flattering suggestions or critiques from a shopper. Ask these purchasers for those who can share a quote from that suggestions in your social media accounts, or provide common clients a reduction for his or her suggestions after which share it. It’s a good way to focus on constructive experiences from real-life buyer interactions.

As with quote posts, you need to use Adobe Spark or A Design Equipment to create a visible technique to share this suggestions. If the shopper is keen to make a brief video sharing their expertise, even higher.

24. Questions

Engagement is essential on social media, and one easy technique to get that's to ask your followers an open-ended query—one that may’t be answered with a sure or no.

You possibly can ask a query in a textual content put up however that’s much less prone to get engagement, and never as enjoyable. One technique to ask questions on social media is to make use of Instagram’s Questions sticker in Instagram Tales. You possibly can then share a number of the responses you get in Tales as effectively.

Instagram Story with question sticker that says "If not Knix, what would you be doing?"

Lingerie firm Knixwear not too long ago used Instagram Tales to reply questions from followers about their founding and work trip.

25. Ideas and methods

In case your services or products has a little bit of a studying curve, or for those who simply have some insider recommendation to share, put these in your social media accounts. There are a selection of how to do that, from reside and pre-recorded video to visible tutorials with images.

Think about using TikTok for brief movies for those who can share the data shortly, or Instagram Tales if you'd like a mixture of picture and video or want just a few panels to make your level. YouTube, Fb, and Instagram’s IGTV function are choices for longer movies.

Fenty Magnificence frequently shares photographs and movies on social media, together with YouTube, that specify how their merchandise can be utilized and present them on totally different pores and skin tones. This makes clients who won't be capable to check Fenty Magnificence samples in retailer more likely to purchase on-line.

26. Evergreen weblog posts

You probably have older content material that's nonetheless related or has turn out to be related once more, also known as “evergreen” content material, think about re-sharing it. Hootsuite’s personal information to making great Instagram videos is an instance of evergreen content material that may be posted any time.

Along with merely sharing these posts as a hyperlink, take into consideration how older content material could be repurposed into newer content material. Screenshots from an older video may very well be shared as picture posts, for instance.

27. Occasions

Occasion posts are apparent in some cases, like if you're internet hosting a celebration or workshop. However consider using occasion pages on Fb for extra than simply bodily gatherings.

You can put up an occasion on Fb for a webinar, for instance, or an upcoming sale. Take into consideration creating occasions like Twitter chats or social media promotions as effectively. Selling issues like this by way of an occasion as an alternative of an everyday social media put up means anybody who signifies they're or attending will get a reminder when it begins.

Facebook event for "In Person: Ken Dryden" in Bellville Ontario on November 16, 2019

Indigo promotes in-store occasions, like this Ken Dryden ebook signing, by way of Fb Occasions.

28. Twitter conversations

Many individuals go to Twitter for breaking information, but it surely may also be an incredible place to have conversations along with your clients. These conversations may come up naturally or they are often ones you create your self. Both manner, think about sharing them each on Twitter and your different social channels.

Twitter conversations could be tough to advertise as a result of you'll be able to’t totally management their content material. If you happen to do promote one, have it monitored whereas it’s energetic to make sure it stays on observe and doesn’t comprise posts you don’t need related along with your model.

Hootsuite hosts Twitter chats each different Thursday utilizing the hashtag #HootChat to debate social media technique.

Right here’s our information to working a profitable Twitter chat.

29. Polls and surveys

Folks like to be requested their opinion, and plenty of social media platforms make it straightforward to try this. You possibly can interact along with your followers by way of polls and surveys on most main social media websites now: Fb, Instagram Stories, and Twitter.

Take into consideration how one can make these polls and surveys enjoyable. Ask your followers which coloration an upcoming product ought to be, for instance. Make the enter really feel significant.

IKEA Instagram Story of a nicely designed bedroom with poll slider with star faced emoji

IKEA’s Instagram Tales featured slider polls, full with starry-eyed emojis, asking followers how a lot they favored totally different bed room setups.

30. Press mentions

Has your model acquired constructive media consideration these days? Brag about it! Share flattering press mentions of your model, or your , along with your social media followers in your varied platforms.

While you share these posts, make sure you tag the accounts of the reporter and outlet and use any related hashtags. It's going to assist the posts be seen by much more individuals.

Kano Computing shared a video, and a evaluate of a brand new product, on its Fb web page in the course of the lead as much as the Black Friday purchasing weekend.

Put these content material concepts to work and develop your online business utilizing Hootsuite. From a single dashboard you'll be able to publish and schedule messages to all of your social channels, interact viewers, and monitor related conversations. Strive it free right this moment.

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