Do you know:
Pinterest is such a key a part of the shopping for journey for its customers that over 90 p.c of weekly lively Pinners use Pinterest to make buying selections.
Discuss shopping for energy!
Not solely are Pinterest customers making buy selections on the platform, 83 percent say they're making purchases particularly primarily based on the content material they’ve seen from manufacturers on Pinterest.
Pinterest is not merely a spot to avoid wasting concepts and construct dream boards. As a substitute, Pinterest has changed into the world’s largest visible discovery platform.
And there are quite a lot of alternatives for manufacturers.
We had an opportunity to speak with the workforce over at Pinterest about a few of their finest practices for manufacturers trying to improve gross sales. We’re excited to share these classes with you!
Right here’s what we realized…
How persons are utilizing Pinterest
In response to one survey, “47 p.c of social media customers noticed Pinterest because the platform for locating and purchasing for merchandise—greater than 3 times greater than those that cited Fb or Instagram.”
Seventy-seven percent of weekly Pinners have additionally found a brand new model or product on Pinterest, and according to Pinterest, “folks really wish to see content material from manufacturers whereas they’re on the platform–78 p.c say it’s helpful.”
Pinterest won't instantly come to thoughts as a platform to put money into for a lot of manufacturers, but it surely ought to.
Pinterest lives in a novel house on the web the place customers are discovering content material associated to themselves and their aspirations slightly than specializing in others, and this has turned it into a strong platform for customers to make buying selections and uncover new manufacturers and merchandise.
Clearly, Pinterest shouldn't be one to be ignored with regards to your advertising technique. Right here’s how you need to use the platform to drive gross sales.
The right way to leverage Pinterest for gross sales: 5 ideas from the Pinterest workforce
There are some actually easy methods that you may begin leveraging Pinterest to succeed in new audiences and optimize your pins and profile for gross sales. A few of these ideas is likely to be straightforward to implement instantly whereas others may play into later methods, let’s dive in!
1. Model your pins
A whopping 97 p.c of high searches on Pinterest are unbranded, in keeping with the Pinterest workforce. For manufacturers, this presents a possibility to face out and achieve model recognition via the platform.
Pinterest recommends including a small brand in one of many 4 corners of your pin, this may be achieved actually simply in a device like Canva. You'll be able to mess around with the design, after all, and add your brand wherever it feels finest. On this instance from Quip, they went with high centered to suit with the remainder of the textual content on their picture.
2. Create mobile-first content material
As with most websites, cellular is extraordinarily essential on Pinterest. Eighty-five percent of Pinners are utilizing the cellular app, so it’s essential that your content material appeals to them whereas they’re on their telephones and seems correctly of their feeds. If you happen to’re linking again to your individual content material, it’s additionally essential that the web page that you just’re sending customers to is cellular pleasant as nicely.
A tip from Pinterest right here is to tailor your font measurement to cellphone rendering to verify your fonts are legible on small screens and to design for a vertical facet ratio. The best dimensions are 600 pixels x 900 pixels.
three. Create an analogous appear and feel
Have you ever ever clicked on a wonderful picture on Pinterest solely to be taken to an internet site that appears nothing just like the pin? I've, and it left me actually confused.
In response to Pinterest, the perfect follow is to verify your pins and your web site have an analogous appear and feel, and that doing this pays off. In an analysis from Pinterest, they discovered that “Pins that went to touchdown pages with related imagery had a 13 p.c greater on-line gross sales raise.”
This instance from Ettitude is basically nice. The pin they're sharing matches seamlessly in quite a lot of dwelling decor and design tags on Pinterest.
And though their web site makes use of totally different photographs, it nonetheless has an analogous really feel to the pin.
four. Time your campaigns
A giant component to social media advertising and campaigns is timing. When are folks on-line and when are folks speaking concerning the stuff you wish to speak about?
Fortunately within the case of Pinterest, they launch annual ‘Seasonal Insights,’ which helps take away a few of the guesswork. A report that incorporates greater than a dozen particular moments that happen all year long.
For instance, their 2019 report shared that customers begin sharing vacation content material in June all through December and that content material associated to the Summer season begins getting pinned at the start of February.
Additionally they have month-to-month tendencies studies. Right here’s their newest for December 2019 trends on Pinterest, it shares particular tendencies just like the search time period ‘peach inexperienced tea’ is up 320 p.c YoY!
These are nice free assets that you may leverage to begin timing seasonal campaigns round when persons are beginning to make particular seasonal buying selections. I might by no means have thought that individuals begin taking a look at vacation content material in June however that’s super-specific info that may go a good distance to assist with well timed campaigns.
5. Arrange your store
One of many principal methods for Pinterest to assist generate gross sales is for the merchandise you're promoting to be simply obtainable via Pinterest. Fortunately, the platform makes this very easy for manufacturers to arrange and have prominently on their profiles.
Each Business profile on Pinterest has the flexibility for customers to create a “store” tab.
The store tab is simply what it appears like, a spot the place customers can go to see the entire merchandise your model is promoting. On the flip facet, manufacturers can leverage that tab to share pins that hyperlink on to their gross sales pages for the precise product.
Pinterest makes this complete course of fairly straightforward, they actually have a technique for importing new merchandise via Pinterest Catalogs. All it's important to do is have your data source approved after which as you add new merchandise to your web site, they get automagically added to Pinterest as nicely.
We hope this information helps you get began with or double down in your efforts with Pinterest. Tell us about your expertise with Pinterest within the feedback!
In order for you much more Pinterest assets, the Pinterest workforce has created a free Pinterest Academy with tons of classes in there.